11th September 2017: The world’s top class airline becomes a lead user of the Mieruka Engine
Singapore Airlines (SIA), a world-class airline, signed up with Mieruka Engine (English version) to analyze their large number of customer comments collected from a variety of surveys they conduct. They have hopes that the system will identify areas for further improvement of the customer experience.
Why Analyze Voice of Customer?
What Makes it Crucial?
Through the text mining tool “Mieruka Engine”, you can visualize what customers feel satisfied or dissatisfied of through the enquiries and social media.
As a result, you can improve products or services, evaluate promotions, and develop products that match customer needs. Furthermore, strengthen your marketing strategy by reflecting trends or the voice of customers, leaving a larger impact on customers.
The Necessity of Comprehending Voice of Customer…
A New-found means of discovering business chances!Analyzing text is a tedious process.What if there was an easier way?The Mieruka Engine allows for easy analysis of text-data through the technology called “Text-Mining.” The text is broken down into words to help “visualize” the text, allowing you to easily understand the needs of your customers.
Empower Your Voice of Customer with the Usage of Mieruka-Engine.
Analyzing Call Logs,
survey free answers (In-House Data )
Import Voice of Customer data such as queries in call center and survey free answers, and the advanced and high-speed text mining processing enables you to find the trend in the inquiry and topics by the advanced and high-speed text mining processing.Learn More about the Functions
Social Media Analysis (Out-Source Data)
Collect and analyze data from Facebook, twitter, Instagram and Review and rating sites, Processes large sums of data instantly, enabling analysis of trends, and topic alteration.Learn More about the Functions
Simple and Efficient Reporting
Manage and create a single report of the various Voice of Customer analysis, such as Call Logs, Social Media, and Surveys, on “My Favorite Report.”Distribute the report by simply exporting it on Excel or Power Point with no labor.Learn More about the Functions
How to utilize Voice of Customer?
Advanced companies analyze Voice of Customer for:
- Product Improvement, Abolition Cancelation Analysis
- Quality Management, Quality Prediction Analysis
- Portal for Usage across Departments
- FAQ Analysis
We have over 1,500 cliants and ranked No. 1 for Text Mining Market (SaaS) solutions in Japan for 5 years in a row.