Corporate History

2006〜2010
  • Company

  • Solutions

2006
December 25

EG Consulting, Inc. is established in Minato-ku, Tokyo.
Company begins data mining system development and consulting business.

2007
October 1

Company’s name is changed to Plus Alpha Consulting Co., Ltd. to reflect its status as a SaaS marketing specialist business based on text mining.

November 11

“+PLANET” (PLUS PLANET)—a network analysis system that visualizes connections between people and businesses—is released.

2008
May

Japan’s first SaaS text-mining “Mieruka-Engine” service is launched.

2009
May

Privacy Mark accreditation acquired.

December

English-language “Mieruka-Engine” service is launched.

2010
April

Office is relocated to Shibaura in Minato-ku, Tokyo, due to business expansion.

May

“ALPHA SCOPE” service—a new search engine that utilizes text mining—is launched.

2011〜2015
  • Company

  • Solutions

2011
May

Chinese language “Mieruka-Engine” service is launched.

July

“CustomerRings” service—a total CRM system that visualizes customers’ voices and promotes relationship-building with customers—is launched.

August

Kansai Branch (Yumemiru Branch) is established in Osaka Prefecture due to business expansion.

2012
January

“Active Support Kenkyukai”—a study group that considers customer support through Japanese social media—is launched.

November

Head Office is relocated to Hamamatsu-cho in Minato-ku, Tokyo, due to operational expansion.

2013
April

“Social Media Analysis Service for Elections”—a new service for the Age of Internet Elections that visualizes “citizens’ voices” and utilizes these election strategy and policy formulation—is launched.

November

“Michel!”—a social analysis summary site for marketers that utilizes “Mieruka-Engine”—opens. Broadcasting of the television program “(YK) Mining News” on BS Fuji TV begins to coincide with the site’s launch.

2014
May

Fukuoka Branch (Sakurasaku Branch) is established in Fukuoka Prefecture due to business expansion.

October

Syntax LLC—a company specializing in natural language processing—becomes a subsidiary of Plus Alpha Consulting Co., Ltd.

2015
September

“Mieruka-Engine Academic Pac”—a system aimed at widening the utilization of text mining—is launched. “Mieruka-Engine” is supplied free of charge to educational institutions.

November

Foreign language “Mieruka-Engine” services are strengthened, with Thai and Indonesian language versions added.

2016〜2020
  • Company

  • Solutions

2016
February

“Mieruka-Engine Summario” service—an automated summary system supporting voice-recognition data—is launched.
Service is strengthened in coordination with Advanced Media, Inc.’s “AmiVoiceR” voice-recognition system and specialized audio data analysis functions are gradually expanded and improved.

September

“Talent Palette” service—a cutting-edge talent management system that visualizes employees’ skills, thinking patterns, and working styles, enabling maximization of organizational performance—is launched.

October

“Mieruka-Engine Paterio”—a patent/academic paper analysis cloud service utilizing text mining technology—is launched.

2017
April

Kansai Branch (Yumemiru Branch) is relocated to Nakanoshima in Kita-ku, Osaka-shi, Osaka Prefecture, due to business expansion.

May

ISMS accreditation acquired by Tokyo Head Office, Osaka Branch, and Fukuoka Branch.

2018
January

Plus Alpha Consulting Co., Ltd. is selected as one of the “Best 100 Ventures in 2017” for the fourth consecutive year.

October

“Kiccoe Survey”—a self-research service incorporating advanced text mining as a standard feature—is launched.

2019
February

“Scientific Human Resources Forum” is held in the Marunouchi Building Hall in Tokyo. Speakers include Credit Saison Co., Ltd.; Hirotec Corporation, and other companies that use “Talent Palette.”

March

Broadcasting of a “Talent Palette” television commercial featuring actor Etsushi Toyokawa begins.

July

“Mieruka-Engine” acquires the largest share of the SaaS text mining market for the eighth consecutive year. (Source: Fuji Chimera Research Institute, Inc.)

August

“Talent Palette” wins the third HR Technology Awards Grand Prize, sponsored by the Ministry of Economy, Trade, and Industry (METI), in the General Management Services Category.

November

Broadcasting begins of a new “Talent Palette” television commercial featuring actors Etsushi Toyokawa and Aya Omasa as Scientific Human Resources Research Institute researchers.

2020
March

“CustomerRings” Ver. 10.0 is released. This version is equipped with a “Customer Journey Map” function that visualizes individual customers’ behavioral and emotional state.

ISO2017 accreditation is acquired.

May

“ALPHA SCORE” is equipped with a chatbot function to encourage users to resolve questions for themselves and to improve customer satisfaction.

June

“Talent Palette” undergoes organizational reform and an original organizational diagnosis (TPOD) function realizing improved employee engagement is introduced.

September

“Mieruka-Engine” acquires in the largest share of the SaaS text mining market for the ninth consecutive year. (Source: Fuji Chimera Research Institute, Inc.)

“CustomerRings” acquires the second largest share of the marketing automation market. (Source: Fuji Chimera Research Institute, Inc.)